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Edward Bernays - Propaganda

Edward Bernays, the father of modern public relations, wrote several books on how to manipulate the masses into believing, well, pretty much anything. He promoted the use of the phrase "public relations" rather than the negative sounding "propaganda". They essentially mean the same thing: organize public consensus on issues ranging from what to eat for breakfast to going to war.


Engineering Consent - how to organize social consensus around a particular issue

Crystallizing Public Opinion - A look at the future of PR, and what firms can do for clients. Joseph Goebbels was a fan, incidentally...

Propaganda - The tactics, techniques, motivations and consequences of Bernays PR campaigns. His most well known work, and you can read it
.

 

Download Edward Bernays - Propaganda

Added by SiNeh on Sunday, October 12, 2014
File Size 354.87KB

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